Why have I Done This?
Well the answer is relatively simple – but long winded – sorry !!
I had been using Aweber for many years as my online email capture and delivery platform – you would have seen many of my webpages have a Aweber email capture form on them.
However, I also wanted to stay in touch with the clients of my Physiotherapy business by using email to send such things as patient newsletters and clinic updates.
I found out rather quickly that it was not possible to send an email to my full database of past clients using our Microsoft Outlook or Gmail accounts – as these email deliver programs are more for personal email – not bulk messaging.
As I already had an Aweber account I thought I could just import all my current patients names and email addresses into the Aweber program and send them from here.
However – this is where the problem of “Re-opting In” came to my attention.
At that time many email delivery programs – including Aweber- would be required to send a message to all people you loaded into their system – asking them to “click here to agree to be on Paul Wright’s email list” – BEFORE you could actually send any emails to them using the new email delivery program.
I am sure you can see the problem this “Re- opting In” would create.
Your patient list of thousands of past clients – would be cut dramatically – as many of your clients may not see this re-opt in email – not understand what it was about- or be too busy to accept your invitation to re-connect with you and your new email program.
So after much research I discovered that an email delivery program called “Constant Contact” – allowed you to import your email database and not be forced to send a re-opt in message.
So I ended up with 2 different email programs.
Aweber – for my online business , optin forms and autoresponder messages and Constant Contact – for my Physiotherapy clinic patients and other specific seminar marketing.
However – over the coming years I ended up with a lot of people who were on both my Aweber and my Constant Contact program – and getting the same email twice – if I sent the same message to both lists.
So What Changed?
Not long ago – Aweber changed the way they structured their email program and allowed users to import name and email lists into their program WITHOUT having to do the re-opt in process.
So – as long as I had a correctly compiled email list – which I do – I was able to move my old Constant Contact email list – into my Aweber program- to ensure no subscriber received double up messages.
So I now have only one active email program – Aweber – that is now made up of my original Aweber connections – PLUS – all my old Constant Contact patients and seminar attendee lists.
That – my friends is the long and short of it.
Lessons for You
– Make sure you can track the open rate and deliverability of all emails you send.
– Ensure the email program you chose for your patient email system allows you to import your current patient list WITHOUT them having to opt in again to your list.
– Always send high quality messages and not just spam to your subscribers – they must receive value fro your communication.
I hope this helps you in your health business.
One Minute Practice Update