Increase Profits in Your Health Business – Marketing for Health Professionals

Why I Swapped Email Programs and What You Can Learn from This

If you have been following my recent emails you will recall that I have been systematically moving away from one of my email programs (Constant Contact) and swapping all email communication over to a single email delivery platform (Aweber).

Why have I Done This? 

Well the answer is relatively simple – but long winded – sorry !!

Here goes:

I had been using Aweber for many years as my online email capture and delivery platform – you would have seen many of my webpages have a Aweber email capture form on them.

However, I also wanted to stay in touch with the clients of my Physiotherapy business by using email to send such things as patient newsletters and clinic updates.

I found out rather quickly that it was not possible to send an email to my full database of past clients using our Microsoft Outlook or Gmail accounts – as these email deliver programs are more for personal email – not bulk messaging.

As I already had an Aweber account I thought I could just import all my current patients names and email addresses into the Aweber program and send them from here.

However  – this is where the problem of “Re-opting In” came to my attention.

At that time many email delivery programs – including Aweber- would be required to send a message to all people you loaded into their system – asking them to “click here to agree to be on Paul Wright’s email list”  – BEFORE you could actually send any emails to them using the new email delivery program.

I am sure you can see the problem this “Re- opting In” would create.

Your patient list of thousands of past clients – would be cut dramatically – as many of your clients may not see this re-opt in email – not understand what it was about- or be too busy to accept your invitation to re-connect with you and your new email program.

So after much research I discovered that an email delivery program called “Constant Contact” – allowed you to import your email database and not be forced to send a re-opt in message.

So I ended up with 2 different email programs.

Aweber – for my online business , optin forms and autoresponder messages and Constant Contact – for my Physiotherapy clinic patients and other specific seminar marketing.

However – over the coming years I ended up with a lot of people who were on both my Aweber and my Constant Contact program – and getting the same email twice – if I sent the same message to both lists.

So What Changed?

Not long ago – Aweber changed the way they structured their email program and allowed users to import name and email lists into their program WITHOUT having to do the re-opt in process.

So – as long as I had a correctly compiled email list – which I do – I was able to move my old Constant Contact email list – into my Aweber program- to ensure no subscriber received double up messages.

So I now have only one active email program – Aweber – that is now made up of my original Aweber connections – PLUS – all my old Constant Contact patients and seminar attendee lists.

That – my friends is the long and short of it.

Lessons for You

– Make sure you can track the open rate and deliverability of all emails you send.

– Ensure the email program you chose for your patient email system allows you to import your current patient list WITHOUT them having to opt in again to your list.

– Always send high quality messages and not just spam to your subscribers – they must receive value fro your communication.

I hope this helps you in your health business.

One Minute Practice Update

If you have not yet checked out my new health business tracking and team monitoring portal – One Minute Practice – then make sure you take a look.
This totally cloud based system allows health business owners to ensure all internal systems are being done, your P and L is easily available, your team KPI’s are on track, and your admin team are completing their daily, weekly and monthly tasks.
There is a sensational “Half Price Setup” offer currently available as well as the lowest possible membership rates.
Find out more by watching some of the videos that take you inside this incredible program by going to:

Comments

comments

Ten Front Desk Mistakes That Cost You Over $1000 Every Week

Free Online Training Video Shares How Just One Well Trained Administration Team Member Can Add OVER $200,000 Per Year to Your Health Business!

Click HERE to Watch the FREE Video

How Just One Well Trained Administration Team Member Can Add OVER $200,000
Subscribe with RSS