OK – lets start with a quick gloat about the Australian Cricket Team regaining the ashes – well done boys.
However – with the topic of cricket firmly in our minds (or at least my mind anyway) I thought this was a good time to give you one of the best pieces of business advice I ever received.
It came from an unlikely source of business building tips and strategies – former Australian Cricket team captain – Steve Waugh.
Steve was being interviewed after another crushing victory by his side and he was asked about the keys to his teams continued success.
His answer has incredible value for all of us in sport, business and even in life – he said:
“Don’t get too high when you are high or too low when you are low“.
Simple words but if you looks more closely at what he is saying – this message is vital for all business owners.
It is easy for health business owners to get caught up in the frenzy of a successful marketing campaign, a great month of financial data, or a period where everything you touch turns to gold.
These successful periods – whilst great when they last – must also be balanced with the knowledge that a turn for the worse – may be just around the corner.
As Steve says – “Don’t get too high when you are high“.
Certainly enjoy your successes but make sure you are putting away money for when the tide turns.
For when your current top employee resigns and opens up down the road.
Or for when the insurance companies change their regulations and reduce the rebate they provide for your services.
On the opposite side of Steve’s suggestion – don’t let the world fall down around you when things go pair shaped.
You may be really struggling right now.
The insurers are squeezing you tight, your marketing is not getting the cut through you desire – or your team is in a state of rapid change – with lots of resignations and holiday requests.
As Steve says : “Don’t get too low when you are low“.
Business is a cyclic pattern of feast and famine – as any long time business owner will tell you.
My suggestion is to follow Steve’s advice and always keep some balance on the highs and lows of business ownership.
Think long term.
Plan for the down times when things are going well but also remember these good times when things are not going as well as you would like.
In the case of the English cricket team – they need to do the same thing.
Less than 6 months ago – they were on top of the world – having just flogged the Aussies over in the UK – yet here they are – having the same medicine served up to them.
Go figure.
Business, sport and life are always in a constant state of flux – with all of us just holding on and hopefully – enjoying the ride.
That is what makes it all so interesting.
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