If there is one key cause of health business failure it has to be in the area of staff recruitment.
I have lost count of the number of time a previously well performing health business has been negatively impacted by a poor hiring decision made the well meaning business owner.
Jim Collins – in his excellent book “How to Mighty Fall” pointed out that one of the main reasons previously successful businesses fall into decay is because they:
“Expand faster than their ability to fill the key seats on the bus“.
In other words these businesses – due to rapid expansion – are forced to hire team members who are not the right fit for the business – leading to poor product quality and reduced profits.
I am sure many of you are familiar with this mistake – forced to employ a health professional who is not exactly suitable for the role, lives 90 mins away, can only work limited hours, has less experience than you would prefer or is planning a 2 year overseas holiday.
It is easy to sit in judgement of health professionals making this mistake – however the only solution is to make your business so attractive to potential applicants that you become a “preferred employer“.
Once you reach this status – you will have a line of applicants applying for each position which then gives you the ability to choose more suitable applicant – instead of just taking whoever applies.
A mentor of mine was once asked:
“When do you compromise and employ a person who is not 100% right for the business”
His answer was:
“NEVER – you are better off with no-one than having the wrong person in your business”.
Easy to say – I know – but I think it is a valid answer.
If you are interested in learning more about how to select the right applicants and becoming a preferred employer – I suggest you register for my FREE webinar:
“The Top 20 Hiring Mistakes That Decrease Profits and Keep You Chained to Your Health Business Forever”
You can find out more and register at: