Increase Profits in Your Health Business – Marketing for Health Professionals

The Biggest Key to Business and Life Success Is ….

Last Friday and Saturday I attended an incredible seminar with one of Australia’s leading business experts – Tony Gattari – the man who took Harvey Norman computers from $12 million turnover to $565 million in just 9 years.

The more I listen and learn from incredible business and life experts like Tony – the more I realise that to be a success in any endeavour requires you to take action.

Some of my favourite expressions and quotes are based on the understanding that to achieve any goal or outcome requires – first and foremost – the decision to undertake a task followed very quickly by some movement towards that goal.

I am sure you have heard some of these:

“The universe rewards action”

“You are better off being scared and moving than afraid and frozen”

“The people who get on in this world are the people who get up and look for the circumstances they want, and if they cannot find them, they make them” George Bernard Shaw

I am sure there have been many times when you have been unsure what to do – or not happy with some aspect of your business or your life – this is normal and healthy – some call it a “positive dis-satisfaction”.

The winners are those that take action even when they are scared or tentative.

The losers are those who spend 6 months researching a project – and then deciding not to go ahead – just like they did for the last ten projects they researched.

Now I am not advising you to be reckless and foolish in your decisions but think about the current ideas on your head and decide today to take immediate action towards making one of those ideas a reality.

My accountant once told me that “behind every successful business is a risky decision”.

Things will never be perfect.

All your ducks will never line up.

Only you can decide to change the situations and circumstances that you are unhappy about – because as we all know:

“The definition of insanity is doing the same thing over and over and expecting a different result.”

I welcome your comments on this topic on my blog and would love to hear from other health professionals who have taken a chance and been rewarded (or failed).

Best Wishes

Paul Wright



One thought on “The Biggest Key to Business and Life Success Is ….

  1. Robert Hawkins

    Hi Paul, thanks for all the emails on how to be successful in the health business, and a business it surely is!

    Just thought I’d post a short comment on your latest newsletter; I’ve been a health professional for over 20 years and a retail shop owner for the last nine. It’s so true about action and non-action with regard to success. The last three years have been very tough in retail and yesterday I took the difficult decision to close my retail health food business due to substantial losses, and focus on my very successful Physio clinic in London.

    In the last 24 hours three of my five associates in the London practice have increased their bookings as that’s now where my focus is and I’ve started taking action to find larger premises.

    As the saying goes, ‘there is nothing to fear but fear itself’ what’s far worse is non-action from fear and of course, ‘there is nothing more personally empowering than making a clear decision’.

    Keep up with the inspiring emails, I do look forward to them.

    Kind regards


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