Increase Profits in Your Health Business – Marketing for Health Professionals

Four Words Your Therapists Should Never Use in a Consultation in 2021

In December I spoke about the “6 Words of Death” health professionals often use as Christmas approached.

In case you missed the message – those words are:

“Call Me in the New Year”

However, there is one other phrase health professionals use which can also have a massive impact on your business.

It is when a therapist says to a patient:

“See How You Go”.

These 4 words are usually said when a therapist is wrapping up a course of treatment and the patient is being semi discharged from care.

However – there is a massive issue here.

In many cases the client is not 100% pain or injury free – however the therapist is choosing to semi discharge the patient and see what happens to the clients problem over time.

Not a great discharge plan – I am sure you agree.

One of my private clients felt so strongly about this she did an in-service with her full therapy team to discuss the use of the words “See How You Go” in her practice.

In her in-service she presented a description of what she believes the therapist is actually saying when they use the words ” See How You Go” to a client.

She believes the real message the therapist is delivering to a client when they say – “See How You Go” is one of the following:

  • I really don’t want to see you anymore so I hope you will go away.
  • I really don’t know what to do with you so I hope you will go away.
  • I can’t get you better so I hope you will go away.
  • I really don’t care about you so I hope you will go away.

The training session provided my clients team with a real “light bulb moment” because she believes the use of these words is actually a reflection on the therapists themselves.

Now I understand we are never going to be able to get every client back to 100% function and live a pain free life – HOWEVER – for goodness sake – don’t semi discharge them with a lame ” see how you go” and hope time heals them.

You need to be more direct in your plan.

So a better script would be somethng like:

Ok Mrs Jones – I need you to spend the next 2 weeks completing the exercise and stretching plan I gave you – then in our next session on (insert exact date) I will do a full re-assessment to see where we are at – and decide exactly what we do next

At least in this script – you have not written off the client – and can advise them on the next course of action if they have not had considerable improvement in their condition over the 2 week period.

I suggest you get all of your therapy team to read this email and be aware of the use of the words “See How You Go” in your practice.

I hope this helps you in your health business.

Need One on One Help In Your Health Business?

If you need help in your health business, want to control the words you team use in their sessions, or just want to know how to build a great health business that does not rely 100% on you.

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