Increase Profits in Your Health Business – Marketing for Health Professionals

Do You Even Need a Team in Your Health Business – Is There a Better Way?

In a recent Profit Club interview I had the absolute pleasure of speaking to USA based health professional Lisa Holland – where she shared her personal journey as a health business owner.

Lisa – aka – “The Belly Guru” (love the name) started from small beginnings as a sole trader then took the plunge and opened a much larger practice – only to discover this new enterprise was a massive mistake.

Large overheads, lots of staff and reduced time with her young family led to her simply closing it all down and going back to a solo operator practice with her as the only team member.

Now whilst some may consider Lisa’s journey a business failure – I think of it more as a crucial business lesson for all health professionals.

Bigger is not always better.

I speak in my seminars about the “Mr X” practice model.

This model involves a health professional doing the hands on consulting work themselves, charging relatively high fees, keeping expenses to a minimum, and some not even having admin support.

As a result Mr X (or Ms/Mrs X as the case may be) – works the hours they want, takes all school holidays off and has none of those painful staff issues many business owners complain about.

Lisa Holland is a classic example of the “Mr X” model.

Now it may sound strange for a business consultant like me – who is always raving on about passive income, building systems, and creating a business that works without you, to speak about running a business with NO staff.

However – we all need to decide what is the best business model for us and our specific circumstances – just like Lisa did.

Sometimes larger locations and more staff just leads to more headaches and less time with your family and friends.

All health business owners should take notice of Lisa’s persona journey and apply these lessons to our own business future.

Current Profit Club members can access the session with Lisa Holland inside the members area of Profit Club – it is the featured session at the moment.

If you are not currently a Profit Club member – but want to get instant access to Lisa full training session – plus business training sessions from over 80 of the worlds leading health, marketing and communication experts – then click on the link below and take me up on my “Paul’s Incredible Gift” offer.

Click HERE to Find Out More About Profit Club and the Profit Club Academy

In Paul’s Incredible Gift you receive $572.63 worth of business building resources including the “How to Increase Prices in Private Practice” script and the “Ultimate Health Business Cancellation Policy” protocol and script – via instant download from the Members Area as soon as you join.

I hope to see you in the Profit Club members forum soon – click on the link below to find out more:

Paul Wright



Subscribe with RSS