As many of you know – I have just returned from the UK where I did a series of lectures for health business owners as part of my “Practice Acceleration Program – 12 Steps to a Great Health Business” initiative.
Speaking to the health business owners in the UK the following thoughts came to mind that we should all take note of:
- Health professionals across the world are in the same boat – ie technically great but unskilled at running businesses and basic business principles.
- We are all blissfully unaware of the threats we face from other professions – eg physios are at risk from personal trainers, chiros at risk from physios, podiatrists at risk from osteopaths etc etc – and we are all at risk from the big insurance companies and health providers.
- To highlight this point – I presented at the Fitpro convention for Personal Trainers in Loughborough before I returned to Australia and some of the sessions at this conference (including some of mine) would have been equally at home in a Physio conference – so the knowledge gap between professions is closing rapidly – be aware of this gap and the importance of maintaining your marketing and client education programs – ie “ Why should I buy from you and not the other providers?”
- Many still believe that if they are technically excellent then everything will be fine – when in truth many health professionals are a victim of their incredible skill set – and unable to free their time by employing other therapists.
- The UK health sector is so highly public health based that many of the general public will wait weeks and weeks to see a professional rather than pay for a private session. I believe this is an incredible opportunity for well marketed private practices to capitalise on the waiting list issues and build exceptional businesses – before the slow starters wake up to this opportunity.
- I was amazed at the actual lack of health businesses in the UK – in Australia you can swing a cat and hit 2-3 private health clinics – from physios, osteos, podiatrists, massage therapists, doctors etc – whereas in the UK – there appears to be relatively few private allied health businesses. Again this presents a great OPPORTUNITY for well run clinics to create great local leverage – and I am sure these clinic owners where the ones that attended my seminar series – well done to you all.
That being said – I always enjoy lecturing in the UK – the people are always incredibly friendly, have great senses of humour and are always interested in other points of view – even if these opinions come from a “know all” Australian.
I welcome your comments on this topic.