I did an interview on ABC Radio last week with my good friend and web designer – Derek Rescei – in it we discussed the problems most small business owners face out in the real world – and I firmly attribute some of these problems to our technical education providers.
Let me explain.
The biggest lie, belief, myth or fairytale that many university and course providers push on all of us is that if you become technically excellent as a provider of health services – then you will untimately have a great health business – WRONG!!!!
I have seen countless technically excellent clinicians across dozens of health services – fail miserably due to poor people skills, lack of marketing knowledge, poor business skill and low levels of time management ability – none of which we are taught as part of our university training.
I encourage all health educators to seriously look at incorporating more of these topics into their training programs.
I welcome your comments and feedback on this most sensitive of topics.
You can also listen to this 15 ABC minute interview by going to: