I can’t believe it is time for this email again – wow – how fast the years are passing.
It only seems like yesterday I issued my yearly warning about the “Six Words of Death” you and your health business team must NEVER say as we approach the Christmas and New Year period.
These six words can have a deadly impact on your December and January P and L statements – as well as potentially carry over into a poor February.
In case you are new to my email list or have forgotten the lesson from last year – the “Six Words of Death” that need to be avoided like the plague – as we get closer to Christmas are:
“Call Me In The New Year” – usually said at the end of a clients last consult before the Christmas break in relation to their next session or booking.
As I mentioned in my email this time every year – these words sound harmless enough – but are really saying to your clients:
“I need to have a holiday – so let’s put your rehabilitation on hold while I freshen up – and we will get you back on track in January“.
Remember the number one rule when it comes to booking appointments at your health business:
“Never let the client be in charge of when the next appointment is booked”
YOU are the professional – YOU decide when the next session is to be held – don’t leave it for the client to call you in the new year.
The best case is for you to have a therapist on duty over the Xmas break (except public holidays) so all clients can continue their rehab programs – even in a slightly reduced format.
The next best option – if no holiday coverage is available – is to make a definite appointment for the first available time after the Xmas period – but make sure you give the client excellent instructions and a strict home exercise program to maintain their gains.
I encourage all health professionals to meet with your team ASAP and remind them of the importance of cross referral to the holiday therapist – or at least make a definite appointment for when you and the client are both back from holidays.
Failure to act on this NOW can set you up for a poor start to the new year – and put serious strain on your new year bank statements.
You have been warned – yet again.
Have Your Received Your Xmas Present ?
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The DVD’s, CD;s and new Profit Club Academy – section – will give you a great kick start for your new year business goals.
I hope this helps you in your health business.