One of the key sections we will be covering in the Freedom Blueprint seminars is a full review of each attendees actual business model and likely future success.
Unfortunately – for many health business owners – they are flogging a dead horse.
What I mean is that are trying to drive a business where one (or both) of the 2 key drivers are missing.
There is not enough available MARKET – and/or there is a lack of available LABOUR.
Many health business owners are trying to push their product or service to a pool of potential clients that is simply not largeenough – is not desperate enough – or not interested enough in the product or service being offered.
Or the owner is trying to grow the business but there is a severe shortage of available labour – to do the actual work in the business – usually meaning a lack of therapists – even low quality ones.
I learnt many years ago – the most successful businesses have a large supply of potential clients (with real and unmet needs) – combined with an oversupply of quality team members to do the work in the business.
Unfortunately – in many health care settings – even if you have great market conditions – many business struggle with a real lack of available labour.
We will explore this more in the Business Freedom Blueprint events coming to Sydney and Canada in the coming months – but in the meantime – beware of launching any new business venture where you feel there is a limitation in available market or available labour.
Failure to understand these limitations may leave you in the situation some excellent health business owners have found themselves in – having to close or relocate a practice.
At least they realized they were – “Flogging a Dead Horse” and took steps to correct their situation.
If you want to find out more about identifying available markets and the secrets of successful recruitment in health care then make sure you register for the Business Freedom Blueprint seminars coming to Sydney and Canada in the coming months.
You can find out more and secure your Super Cheap Early Bird Rate on the Sydney event by clicking on the link below:
The Super Early Bird rate of ONLY $97 ends at MiddayThursday July 28th, 2016 – Sydney time.
The Canadian sales pages will open shortly – so keep an eye on your email inbox to secure your seat.
Have You Ordered Your Book?
Hundreds of health business owners from around the world have already ordered and devoured my new book – “How to Run a One Minute Practice“.
If you have not already ordered your copy – click on the link below to find out more and pace your order: