As you would be aware – I recently launched the new “Ultimate Health Business Referral System” with an end of financial year special – and I make no apologies for the fact that I marketed the program launch hard.
We had a tightly structured sales page, a strict order deadline – with a countdown timer – a strong offer with real benefits and a strong guarantee – ie 100% money back – as always.
During this promotion I also ramped up my marketing and promotion of the offer – with direct mail, facebook advertising and multiple email – all highly structured and in a specific sequence.
In the final days of the campaign I sent an email a day and on the final day of the offer I actually sent 2 emails.
As expected – I received a number of email replies like these :
“You are pushing this program too hard“.
“If you send me another email about this package I willunsubscribe“.
This is where many well meaning health business owners get into trouble.
They listen too hard to the odd complaint – rather than the message of their buyers and trusted clients.
Every time I sent an email or a direct mail piece – we had a spike in orders – so there were obviously people on my lists who had not yet heard about the offer or been motivated enough to place their order.
I can also tell you that the people who complained about my marketing programs – WERE NOT – ARE NOT – and HAVE NEVER BEFORE – ordered any of my programs or products.
They are the whinging few who are on my list to get great FREE tips and strategies- rather than the appreciative many who have actually bought some of our great program in the past.
The lesson for you in health business ownership – is that you are never going to please everybody.
There will always be whingers and complainers – no matter what you do in your you business career.
You need to be resilient as a marketer – stand your ground – and do your best to tell the world how great your products and services are.
If you did not see the information about the new Ultimate health Business Referral System – you can find out more and order a copy at:
Have You Ordered Your Book?
Hundreds of health business owners from around the world have already ordered and devoured my new book – “How to Run a One Minute Practice“.
If you have not already ordered your copy – click on the link below to find out more and pace your order: