Tweet My “One Direction” mad daughter – is really up in arms – and it is all my fault. In a recent car trip I made the mistake of expaining the marketing genuis behind the boy band sensation that is…
The 6 Words of Death This December – Stop Them Now
Tweet It is that time of year when I have to make my yearly plea to all health professionals to ensure the “Six Words of Death” do not come from the lips of you or your fellow employees this December.…
The Essential Business Strategy for Health Professionals Is ….
Tweet Having just completed our recent series of “Marketing Bootcamps” in Australia – it became obvious to me that many health business owners are wasting a large part of their marketing budget by not testing the results of each and every…
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