So What Exactly Is Included in "The Ultimate Social Media and Online Advertising Client Attraction System"?
(a) 5 DVD's of Paul, Nick and Matthews Live Presentation (these sessions are also included in MP4 format in the USB drive included with this program)
The pack includes 5 DVD's (and MP4's) of the presentations from the live "Ultimate Social Media and Online Advertising" Training Event - perfect for you and your team to watch - pause - and complete the "fill in the blank" manual.
DVD One:
Session One - The Fundamentals of Social Media and Online Advertising
With Paul Wright
Click HERE for Paul's full bio
Paul Wright B.App.Sc (Physio), Dip. Ed. (Phys. Ed.), Adv. Dip. Business Management
Paul Wright is one of the world's most sought-after health business mentors and educators. In this program Paul will share exactly what is working in health business marketing in the new economy, how to develop irresistible offers that drive ideal clients into your practice and how to use one specific (but poorly used) social media platform to not only generate referrals - but find ideal team members for your practice.
In this session with Paul, you and your team will learn:
- What we can learn from the reality TV show "Botched" that we can use to grow our businesses
- The SIX big opportunities social media presents to health business owners now and why not knowing these can cost you a fortune
- How to use "The Umbilical Cord" principle to grow your health business
- What we can learn from Shark Tank and why it is essential viewing for all business owners
- How to choose your ideal client in one easy step - and why you must know this BEFORE you start your online advertising program
- The exact 5 step formula that guarantees success on all of your web pages and offers
Session Two - How to Grow Your Health Business Using the Power of LinkedIn
With Paul Wright
In this session with Paul, you and your team will learn:
- How to set up a great LinkedIn profile and why you MUST get this right first - even if you decide you don't want to use LinkedIn at all
- The little-known LinkedIn strategy that dramatically increases the number of views you get from every post you write or video you upload
- How to set up your profile to act as a recruitment tool and the exact profile you can copy - to use on your account
- The biggest mistake most LinkedIn users make which not only reduces the effectiveness of the platform but can also lead to your account being suspended
- How Paul used LinkedIn to generate over $100,000 in extra revenue from one single LinkedIn message
DVD Two:
Session Three - How to Build Your Social Media Ecosystem
With Nick Schuster
Click HERE for Nick's full bio
Nick Shuster
Nick Schuster is successful practice owner and founder of Ultimate Physio - a leadership, business and personal development education company. In this program Nick will share the exact social media strategy that allows him to stay in constant contact with his past clients as well as creating high quality referrals from his loyal followers and group members.
In this session with Nick, you and your team will learn:
- How Nick lost over $200,000 and why this changed the course of his business forever
- How this session will save you 5 years, over $100,000 and a lot of pain and hardship
- The best single Facebook strategy which keeps you engaged and in front of your ideal clients
- How Nick more than doubled his new client number but actually lost money - and the lesson for all owners wanting to grow their business.
- Examples of exact Facebook ads that work - from inside Nicks own ad account - this is worth thousands to your business.
DVD Three:
Session Four - How to Grow Your Practice Using Google Ads
With Matthew Holmes
Click HERE for Matthew's full bio
Matthew Holmes
Matthew Holmes is the CEO of Clear Health Media, a digital marketing company responsible for developing and implementing marketing strategies that generate hundreds of thousands of dollars in revenue for their clients. In this program Matthew shows you "step by step" exactly how to setup and use Google Adwords and Facebook advertising to grow your health business.
In this session with Matthew, you and your team will learn:
- The vital statistics and numbers you MUST know before you start spending money on Google Ads
- Exactly how to set up and profit from Google Ads and the big "Gotcha" mistakes most users make when starting with Google Ads
- Sample ads that work on Google and how to set the correct bid strategy, offers and conversion tracking to measure your success
- How to create a high converting landing page for your Google Ads and the big mistake most Google Ads users when deciding where to send their paid traffic.
- Exact Campaigns, Ad Groups and Ads and offers that work in health care businesses and drive ideal clients into your practice.
Session Five - How to Grow Your Practice Using Facebook Advertising
With Matthew Holmes
In this session with Matthew, you and your team will learn:
- The fundamental differences between advertising on Facebook and Google Ads - and why understanding this can save and make you a fortune.
- The 2 key approaches to profiting from Facebook advertising and how to know which approach you should use in your business
- How to see the exact adverts your competitors are running in one easy step
- How to use the Facebook Pixel to dramatically increase the success of your advertising campaigns
- The "Gotcha" tip that ensures your ad spend is not wasted - this happens all the time and most advertisers don't even know their offer pages are not being seen.
DVD Four:
Session Six - Q and A Open Forum
With Paul Wright, Nick Schuster and Matthew Holmes
In this session with Paul, Nick and Matthew, you and your team will learn:
- The strategies you can use on social media to create anticipation when opening a new clinic or launching a new service
- How to use Facebook retargeting to stay in front of your potential clients
- How to get buy in from your team in the marketing of your practice so you don't have to do everything yourself on social media
- The "Airport Theory" and how using this can ensure you always have a waiting list of new therapists ready to join your team.
- How to be the preferred employer and make the wage you have to pay your team totally irrelevant in your hiring process
DVD Five - Bonus DVD:
"How to Run a One Minute Practice"
In this fast paced BONUS session, Paul will share with you:
The key concept all health business MUST understand in order to free themselves from their daily and weekly grind.
The secret "Six Spreadsheet Formula" previously only available to Paul's elite One on One Coaching clients that will totally revolutionize the way you run your health business.
The single most important resource that shows you instantly if a team member is not completing a protocol or procedure and how this single resource - can allow you to run your business from anywhere in the world in less than one minute a day.
How to measure and manage your business performance in a way that lets you make highly accurate decisions about your business expenses, staff wages and profit - never again be left in the dark by your key numbers.
Why most health business owners are vulnerable to being ripped off by sharp advertising sales reps and how to never be fleeced again.
How to know instantly that you are paying too much rent or your wage payments are out of control and what to do about it.
Why your accountant is the last person who should be telling you how your business is performing and how to analyze your business performance correctly.
The exact systems some of the world's smartest health business owners are using to get an 80% re-boking rate from a simple phone call - and the "Million Dollar Script" they are all using in these calls.
The single most important marketing system you can use in your health business - and it costs almost nothing to do and can be put into your health business in less than 5 minutes.
(b) 8 Audio CD's of All Modules and Presentations
The pack includes 8 Audio CD's of all modules for those who prefer to learn by audio than by video.
(c) A USB Drive with Bonus Screen Captures and Instruction Videos Including:
How to Set Up Your Google Ads - with Matthew Holmes
In this bonus session Matthew shows you and your team EXACTLY how to set up your Google Ads for success.
Inside the Social Media Ecosystem
In this session Nick takes you inside his own social media ecosystem - where you see his own private Facebook account and exactly how he uses Facebook to stay in touch with his VIP clients.
How to Set Up Your Facebook Ads - with Matthew Holmes
In this bonus session Matthew shows you and your team EXACTLY how to set up your Facebook Ads to generate new clients for your practice.
(d) The USB Hard Drive Also Contains Bonus Sessions with THIRTEEN (13) of the World's Leading Health Business Owners and Online Marketing Experts Including:
Paul Gough - Online Marketing and Social Media Masterclass
Click HERE for Paul's full bio
Paul Gough
Paul is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America and the UK run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. His success story is one that inspires many therapists around the world - at the age of 26 Paul quit a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 Physiotherapy clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time
In this session with Paul, you and your team will learn:
- How to find the time to do all the social media and marketing you need to grow your business - and why everyone can do this
- The number one marketing method to generate new clients in health care
- Paul's 80% rule for social media and exactly what to post on your social media platforms
- Exactly how to set up your Google ads for success - including exact budgets, offers, and keywords
- The biggest mistake we make with Facebook advertising and why you are wasting a bucket load of money if you do this.
Chad Madden - How to Use YouTube to Grow Your Practice
Click HERE for Chad's full bio
Chad Madden
Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using one major strategy. He now sees more than 184 new patients each month in his single location Private Practice. Now he's taught over 400 Practice Owners to do the same. Chad is also the creator of some of the most watched You Tube videos in the health care sector with some of his videos now over 3 Million views.
In this session with Chad, you and your team will learn:
- How Chad got over 3 million views on one of his videos and what we can learn from his experience
- The simple content creation system Chad uses to ensure he always has an abundance of video content for his social media channels
- The landing page template you can steal to help fill your practice with ideal clients
- The Facebook advert and offer that continues to outperform all other offer and campaigns
- The exact script Chad uses in his seminars to ensure all attendees book an appointment and how you can use this to grow your health business
Michael Griffiths - How to Use Social Media to Generate Referrals
Click HERE for Michael's full bio
Michael Griffiths
Michael has played many roles in life already including an elite level basketball coach, primary school and high school teacher and business owner of 6 different businesses. Today he is a prominent keynote speaker, author, connector, networker and known as the Referral Marketing Guru.
In this session with Mike, you and your team will learn:
- How to get unlimited exposure to your ideal client for FREE
- How to turn your clients into walking billboards for your business who stay, pay and refer
- How to get a waiting list 3 months long without spending a cent on marketing
- The single best way to contact your past client list - which can dramatically increase your clinic profits - and it is not what you think
- The “15 Minutes a Week” social media system which can instantly make you the go to expert in your business
Rick Lau - Online Advertising Disaster - Why Most of Your Online Advertising Spend is Wasted and What to Do About It
Click HERE for Rick's full bio
Rick Lau
Rick Lau is a seasoned healthcare entrepreneur who has successfully built 3 multi-million dollar healthcare companies over the past 15 years. Rick’s entrepreneurial journey started from humble beginnings. His first company, pt Health, began as a small business and transformed into a company that grew to a network of 100+ rehab clinics across Canada. Rick’s second company, CSC, is a one stop shop for clinics and is one of the largest e-commence healthcare suppliers in Canada. Rick’s third company, CallHero, a call performance and training software, was created to hold the front desk staff accountable for answering and booking more patients over the phones.
In this session with Rick, you and your team will learn:
- Why most online marketing campaigns are leaking money and sending many owners to the wall trying to keep up with the competition
- The 7 step process all owners must understand if you want to profit from online marketing and social media
- The 3 key numbers you must know to determine the success of your booking system and front desk team
- Why 94% of your website visitors leave your site and don’t take any action and how to fix this instantly
- How to maximize the results from every single lead that comes into your practice and how not doing this - will dramatically increase your online advertising spend
Aaron LeBauer - A Social Media Case Study
Click HERE for Aaron's full bio
Aaron LeBauer
Aaron LeBauer PT, DPT, LMBT, RYT is the host of The CashPT Lunch Hour Podcast, The CashPT Nation Facebook group and has helped 1000’s of passionate physical therapists create, grow and market successful cash-based physical therapy businesses. He owns LeBauer Physical Therapy in Greensboro, NC which is a 100% cash-based physical therapy practice. He opened his practice right after graduating from Elon University’s doctor of physical therapy program so he could treat patients as unique individuals and without influence by insurance reimbursement.
In this session with Aaron, you and your team will learn:
- The YouTube hack that makes your videos more effective and easier to be found
- How Aaron gets 5 times the number of Google reviews than his competition
- Exact screen shares of Aaron’s current Facebook Ads and campaigns - see exactly what works and why
- How Aaron is able to get a 5 x multiple on his Facebook ads spend - and the exact lifetime value of each new client which allows him to win on FB
- The exact software program that links Aarons patient email list to his Facebook campaigns - this is GOLD
Steve Brossman - The Authority Blueprint - How to Make Yourself the Expert
Click HERE for Steve's full bio
Steve Brossman
Steve works with Professionals and Businesses to uncover their unique Authority Factor, help them build their own signature blueprint and then position them as a leader through Videos, Books and Speaking. After writing an Amazon best-selling book, speaking in 15 countries and training over 18,000 instructors, coaches and consultants, he currently works with small businesses through to multi-billion dollar corporations. He loves helping his clients find the Unique Champion within and exploit opportunities in their competitive market, through the use of digital publishing and video marketing.
In this session with Steve, you and your team will learn:
- How to avoid the “Brown Box Syndrome” and why this can lead to a massive waste of time and money on social media and online advertising
- Why you need to move from an “a” to a “the” and how this can dramatically transform your business and increase your profits
- How Steve used Richard Branson to promote his businesses and how you can do the same thing
- The tool you can use that lets you shoot and store videos and put them out whenever you set them be released on your social media platforms - as a live video
- How to get your team involved in your social media campaigns which can dramatically increase your social media reach
Jimmy Nicholas - Website Essentials - How to Build a Great Health Business Website
Click HERE for Jimmy's full bio
Jimmy Nicholas
Since founding Jimmy Marketing’s in 2011, Jimmy and his team have helped thousands of small business owners, dentists, orthodontists, audiologists, and other health professionals as they push their own businesses or practices to brand new levels of prosperity. Jimmy has created some of the best health business websites on the net and has won many awards for his exceptional marketing strategy and 6-star customer service, including the highly coveted and prestigious 2013 Marketer of the Year Award from GKIC, the world’s largest direct response marketing organization, led by Dan Kennedy.
In this session with Jimmy, you and your team will learn:
- Exact examples of before and after from some of the world’s best and highest performing health business websites
- How to turn your current website into a 24/7 sales team for your business
- The single test you can use instantly to check if your website is an asset or a liability for your practice
- The biggest mistake most health professionals make on their websites and how to fix it NOW
- How one ultra-successful health business owner went from 10k a month income generated from Google to over $300k a month - and what you can learn from this incredible example
- The exact layout and design essentials you can use to make your own practice website one of the best on the internet
- The 2 essential steps required to make your website rank well on Google and exact examples of how some health business owners are dominating their cities and towns
Chris Milkie - How to Dominate Your City Using Google Ads, Facebook and a Killer Website
Click HERE for Chris's full bio
Chris Milkie
Christopher J. Milkie, DPM is a master at implementing systems, marketing execution, copywriting and profitability of your practice. He's changing the Podiatry industry by helping the Independent Podiatrist thrive in any healthcare environment. Creating a business where the doctor focuses on extraordinary patient outcomes and the staff is "self-managed" is the model that leads to success. Chris is the owner of Milwaukee Foot Specialists - one of the largest single location practices in America and is in the top 1% of income earners amongst podiatrists.
In this session with Chris, you and your team will learn:
- How Chris is able to dominate every Google search in his city
- The exact advert, campaign, offer and content that generates hundreds of ideal clients to his practice every year
- Why one advertising platform generates substantially higher quality clients than another - and how you can use this knowledge in your business to target your ideal client
- How Chris was able to double his new patients per month with this simple website strategy
- The counter intuitive online advertising strategy that goes against what 99% of online marketing agencies suggest - and who it works in the health care field.
Jen Esquer - How to Use Instagram to Grow Your Health Business
Click HERE for Jen's full bio
Jen Esquer
Post grad from PT school Jen accepted a job at in Sports Therapy and Rehabilitation in beautiful Santa Monica, and is now stepping into the next chapter of her career as a private sports therapist, creating programs, hosting workshops, and treating one on one for a more direct and precise experience. A true online sensation - with over 500,000 Instagram followers - Jen is the Creator of The Optimal Body and The Mobility Method
In this session with Jen, you and your team will learn:
- How and why you need to be using Instagram in health care
- Exactly what to post and how to get cracking on this social platform NOW
- How Jen generated close to 500,000 followers on her Instagram account and how you can do the same
- How to set up a passive income stream for your practice using the internet and online delivery
- How to get people off your social media platform and onto your mailing list
Monte Huebsch - How to Use Google and Google Hacks to Grow Your Health Business
Click HERE for Monte's full bio
Monte Huebsch
Monte is the CEO of AussieWeb Local Search and AussieWeb Conversion - a Google Premier SME Partner. Monte, his team and company are AdWords Qualified Individuals and an AdWords Qualified Company. In addition to this, Monte holds the Google Analytics Individual Qualification and he completed the first Google Apps training at the Googleplex in Mountain View California in March 2008. If it has anything to do with Google, Monte knows it!
In this session with Monte, you and your team will learn:
- How to increase your Google search ranking with this simple but little-known step
- How to claim, optimize and set up your Google My Business listing to help get your business found and get clients to your practice.
- The exact written script to use should you ever get a bad Google review - that converts a negative review into a positive online impression
- The FREE secret weapon you can use instantly to increase your Google ranking - you should all be doing this.
- How to name your photos so they improve your Google listing
Tony Rose - How to Use Video to Be the Social Media Expert
Click HERE for Tony's full bio
Tony Rose
Tony Rose is a Melbourne based Chiropractor, Director of ADIO Media and Director of CLA Australia / New Zealand. ADIO Media (with Dr Angus Pyke) provides health business owners with relevant and contemporary video marketing and continuing education. Tony also hosts The Marketing Your Practice Podcast with Angus Pyke, discussing all things marketing for the modern heath professional, and The Insightful Chiropractor Podcast with Dr David Fletcher where they dive into contemporary issues facing Chiropractors.
In this session with Tony, you and your team will learn:
- The biggest (but little spoken about) benefit of using video on social media and exactly how to do it in health care
- The 5 Step formula used in every successful video and how to use this simple format in your health business marketing
- The 2 different types of video streams and why you need to understand both of these to be successful
- The missing part of most videos that dramatically reduce their effectiveness
- Exactly what technology and editing tools you need to create exceptional videos in minutes
- What to do with your video once you have created it that guarantees you get great exposure and get seen in front of your ideal client
Nicola McLennan - How to Succeed in Local Practice - A Google Adwords Case Study
Click HERE for Nicola's full bio
Nicola McLennan
A serial entrepreneur and trained Osteopath Nicola set up her first practice in 2003 before founding an online education resource called Sports Rehab Academy where she taught sports rehab techniques. A self-confessed Google Ads nerd and a certified Google Ads expert she now helps health business owners from around the world profit from Google Ads via her online training courses and one on one Google Ads service.
In this session with Nicola, you and your team will learn:
- How to fill your appointment book with clients who are happy to see your associates and team members - and not just ask to see you
- How to avoid paying the “Google stupidity tax” and save yourself thousands of dollars in the process
- How to get rewarded by Google and pay less for each click and get better conversions - even if you are bidding less than the competition
- Exact screen shots of successful ads, landing pages and offers used in Nicolas own account
- What a “Buddhist Prayer” taught Nicola about negative keywords and saved her thousands
PLUS an Extra Session from Nicola - How to Claim, Set-Up and Optimize Your Google My Business Listing
In this session with Nicola, you and your team will learn:
- What is a Google My Business listing and why is it vital you claim and set up your listing to get found on Google
- The exact settings and advanced setup tips you must know to maximize your Google presence and get found by your ideal clients
- How to navigate the Google My Business dashboard to optimize your listing and search performance
- How to add images, videos and posts to your listing that help you get found on Google.
Terry Dean - How to Use YouTube Advertising to Grow Your Practice FAST
Click HERE for Terry's full bio
Terry Dean
Terry is a master of online marketing and information product creation - his company - MyMarketingCoach, LLC. was created in 2006 as a solution for entrepreneurs who are overworked, overstressed, and not earning the kind of income they want in their business. His expertise expands across all aspects of the online landscape including Google Ads, landing page design, online conversion, YouTube, Facebook and lead generation.
In this session with Terry, you and your team will learn:
- Why YouTube is a massive uncharted opportunity for local health businesses and how to use it effectively
- How to get your YouTube video watched and ranked well for FREE
- Three great video examples you can model that have over 3 million views and how you can do the same
- The 2 different types of YouTube ads and how you must understand both types to maximize your advertising profits
- Exactly how to set up your Google Ads, keywords, and budgets and then link it to your YouTube channel so you can get started in minutes
- The exact script you can use in your Ads that guarantees people watch your Ad and end up in your practice as a patient
IMPORTANT - The Pack Also Includes:
(e) Fill-In-The-Blanks Social Media and Online Advertising Team Training Manual PLUS Other Bonus Material on 1 Data Disc (and USB Drive)
The "Ultimate Social Media and Online Advertising Client Attraction System" also includes a comprehensive data disc and USB drive - with a selection of resources that will greatly increase the value of this program to your team's productivity and profitability.
Key resources in the data disc include:
- A pdf version of the comprehensive "Fill in the Blanks" course manual - for you to print off for each current and future team member to complete and return to you once they have completed the program. (This "fill in the blanks" manual is a vital part of the Ultimate Social Media and Online Advertising Client Attraction System - simply print off the manual and give it to your team members with the DVD's, CD's and USB - for them to fill in and return to you for review and discussion).
- A pdf of the powerpoint slides from the live presentations
- MP3 files of the audio CD's and bonus speaker masterclasses- for easy transfer to your iPod or other electronic device.
- Sample LinkedIn text and drafts you can use to gain instant rapport with potential referral partners and connections
- A pdf copy of Adam Houlahan's best selling book - "The LinkedIn Playbook" to help you and your team master LinkedIn and see exactly how to set up your account for online success.
- A pdf copy of Steve Brossman's incredible new book - "The Authority Client Attraction System - How to Constantly Attract Higher Paying Clients" - your exact blueprint to branding yourself as the expert in your health niche.
- A pdf copy of Paul Wrights Amazon best Selling Book - "How to Run a One Minute Practice" - the essential guide for all health business owners who want to earn more- work less and enjoy their lives
(f) Special Michael Griffith Training Session - How to Grow Your Business Using Linkedin
In this 5 session video training the referral marketing guru himself - Michael Griffith - will show you exactly how to grow your health business using the power of the world's NUMBER ONE business networking tool - LinkedIn.
This comprehensive training program includes:
- Having the Right Linkedin Mindset to Succeed
- How to Set up Your Linkedin Profile for Maximum Response
- How to Establish Yourself as the Expert Using Linkedin Posts
- How to Build Your Community Using Linkedin Engagement
- Advanced Linkedin Connection Strategies
All health business owners and their teams MUST have a strong LinkedIn profile and presence to succeed in the online marketing minefield - this BONUS program show you exactly how to do it.